Founder

Jose Rodriguez is a seasoned creative visionary and the founder of the Lonely Hearts Club, an artist collective and culture-driven brand studio with a legacy of innovation spanning over two decades. With more than 23 years of experience in design, production, and brand strategy, Jose has built a reputation for forging powerful synergies between art, commerce, and culture.

Under his leadership, the Lonely Hearts Club has collaborated with iconic brands such as Puma, Topps, Heineken, and played a key role in the celebrated relaunch of Coogi in the United States. Jose has also shaped the visual identities of influential streetwear brands like FUBU, G-Unit, Rocawear, and currently leads creative efforts for Carmelo Anthony’s Famous Nobodys.

In 2025, Jose and the Lonely Hearts Club will expand into the world of collectibles and digital art with the launch of a series of 1-of-1 original art trading cards, fine art prints, exclusive merch, and NFTs—bridging the gap between physical art and web3.

As an investor and consultant, Jose lends his insight and strategic eye to emerging ventures, driven by a passion for helping ideas grow into movements. His work sits at the intersection of creativity and commerce—where culture isn’t just observed, but built.